Boost Your Sales Presentation With Low Cost Creativity
Would low cost creative activities help you get lower-cost leads and more sales? You bet! Find out how to reduce the cost-per-lead and transform your sales presentations at the same time.
One of the most under-used activities for sales presenters is staring you right in the face. Virtual events.
Sure, I bet you're already hosting virtual events to discuss products, services and solutions. That's not what I'm talking about.
Instead of giving sales-oriented virtual events, how about shifting your focus? Look at how you can add value for your customers. Do this in four different ways and you can skyrocket your results – for pennies.
Tip 1: Be a Thought Leader
Position yourself as a leader in your market. This can be achieved by developing free solutions for troubling problems. For instance, recently one of my clients had a big presentation coming up. I offered a free coaching session to brainstorm the story and visuals.
This naturally developed into a new contract as the people in the room were so impressed with the presentation. A little free leadership goes a long way!
Tip 2: Fix A Problem
You know the bug-a-boos your clients struggle with the most. Look there. For instance, if you are in marketing – offer a tip that helps your clients resolve a troubling issue.
Tip 3: Go The Extra Mile
Take the fix to the next level. Host a free webinar. Explain how to leverage the fix to help your client get more benefit.
If you're wondering if this will result in business, I can only share my experience. And tell you – absolutely! When you are a thought leader in your field, fixing problems and going out of your way to help people – what do you think happens?
People remember it! When they need a trusted advisor, a partner, or a strategic vendor, they'll call you. This is a lot more rewarding than pounding the pavement or working the phones.
Tip 4: Present To Shine
Present your information, fixes and implementation ideas in new and different ways. Help your client shine by making it easy for them to tell their boss, their teams, and their superiors.
For instance, send a one-page map to show how to use your solution in different situations. Send a visual guide that shows the 1-2-3 steps to trouble shoot problems. By helping your clients and prospects present ideas, you are positioning yourself as a valuable colleague.
What do you notice about these tips? They aren't really product or sales-focused. They are customer focused. When you put your customer's needs first, they will remember and they will want to do more business with you.
That's a perfect transformation from pushy sales person to attractive advisor. These low-cost tips work in a troubled economy – but are equally important when the economy picks up.