The Secret To Persuasive Sales Presenting
When it comes to persuasive sales presentations, it is best to have a rock-solid, proven plan for success. You want to use a specific story, a proven blueprint you can easily adapt to fit each audience and make your delivery come to life. Just how can you do this?
Follow three easy steps to be highly persuasive.
First, have a story.
Second, have a plan.
Third, work your plan.
Simply put, it is best to have a story, a plan and solid delivery skills.
With these three ingredients, you can be highly convincing. You'll lead…and your audience will follow.
So, with this in mind, let's look at the three crucial parts to giving persuasive sales presentations.
Step 1. Solid Story
Stories are easy to remember. Stories are easy talk about. Stories are about real life and real people. This is contagious. It's how you can instantly spread your ideas and your message like wildfire.
In today's business world, it is extremely important to communicate your ideas. You must connect and engage your audience. Stories do this in an instant.
The best stories transform complex problems into simple solutions. Your audience relates to you. They buy the story — and they start telling, and re-telling your story.
Step 2. Proven Blueprint
Even with the best story and remarkable delivery skills (that's coming next) you have to follow a systematic blueprint to be effective. Because you want to have a guaranteed outcome, this is not the time to reinvent the wheel.
This plan makes it much easier and faster to succeed in presenting. Instead of starting from scratch, you can use a 'paint-by-numbers' approach.
In any project, and presentation really is a project, you want to work with a template. This means you can grab a template that has all the pieces of a winning presentation laid out in front of you.
Now, this is exactly what can make writer's block, or presentation jitters a thing of the past.
Step 3. Rock-Solid Delivery Skills
On stage or on video camera, presentation experts agree on one thing. Your audience is 'reading' your non-verbal language more than listening to your words.
This is a scary thought.
Think about it. It means that even if you've spent all weekend polishing your words…even if you've slaved over your PowerPoint deck…even if your boss approved your presentation. The truth is: your audience isn't looking at all that.
Instead, they are looking, listening and sensing what you're saying with your body language. Time and time again, presentation pundits point this out.
Yet, what do professionals do as a result?
Work some more on the slides. Wordsmith. Sweat over a comma. Review the logistics. Check the technology.
In many cases, the reason is simple.
We all like to do what we're good at. If you're a technical genius, it's more comfortable to work on your slides. If you're in love with English, it's more fun to craft the perfect words.
But keep this in mind. Your audience is making instant, snap judgments on you. Your smile, eye contact and physical gestures tip the scales. How you stand, walk and sit says volumes. When you learn how to use your body language, your ideas and message come through with confidence.
If you're ready to stop struggling and start getting results, you'll follow this simple 3-step plan for success: tell a winning story, use a proven blueprint and focus on rock-solid delivery skills.