Why More Options Means More Buyers

In a world where content options are king, selling and presenting the same-old-same old way is a suicide mission.

Create options for your customers and prospects…or die.

I suppose that seems harsh. And you might not like it. But someone has to say it. The world where presenting data, numbers and information in tiny font slides, 200-page briefs and calling it a day are over.

That is… if you seriously want to attract new buyers. New customers. Plus, build loyalty. What does that mean to you? Keeping and expanding the business you do with clients you already have.

There are some important new rules in presenting. These rules apply to you. Whether you are in academia, professional services consulting, product design, small business or corporate, communication, training or sales…these rules apply.

One of the most important rules is this one:

Content Options are King

Clients and prospects want to choose how they get information. This means you need to be flexible and become the option-generator for valuable content. It is not only the imperative that your content must be unique, solve important problems and be easily understandable. That’s a given.

What we’re talking about here is: variety of media.

Different people like to absorb information in different ways.

Provide valuable content in as many ways as possible to appeal to your busy and diverse audience.

•    Illustrated, clearly written Whitepapers
•    Client specific educational and instruction video clips
•    Prezi presentations to dynamically communicate your brand story
•    Keynote slides for easy to understand presentations
•    Whiteboard displays to simplify complex solutions
•    E-Books to expand and illuminate ideas
•    1-page Fact Sheets at-a-glance resources
•    Self-playing video on your website

Imagine what happens when your super-important and crazy-busy client wants to understand what you have to offer. They can pick and choose. They will gravitate to the media they prefer. You don’t have to decide for them—just give them a huge selection of options. They’ll pick the ones that make the most sense to them.

Sigh. That’s a relief!