How To Be Crystal Clear
Often when I coach presenters – even experienced sales presenters – they tell me the same thing. “I thought it was obvious.”
These phrases should sound off alarm bells if you hear yourself saying them. Or if anyone on your team is saying them.
● I figured you’d get it
● I thought it was obvious
● The facts speak for themselves
● I never thought I needed to spell it out
● Isn’t it obvious?
The cold, hard truth is this: what’s obvious to you is not obvious to your audience. And if you want to get clients and prospects heading in the right direction, you need to lay a clear pathway. Make every step crystal clear. Organize data to present a compelling conclusion. And then, repeat, repeat and repeat.
Here’s how to do it:
Tip 1: State Clear Steps
Show, tell, and do the steps. Keep them simple. Clear. The easiest number of steps to remember is three. One. Two. Three. See? It’s easy to recall three clearly defined steps.
Tip 2: Organize Data To Tell A Story
Focus on your story first. Use your data to provide compelling and convincing evidence. Story first. Data second. You already see the story in your data. Now it’s up to you to shift perspective and help your audience make the same conclusion you do.
Tip 3: Repeat, Repeat, Repeat
You can’t do it too often. Repeat the steps. Repeat the story. Repeat how the data supports the story. Link it all together. Your job as a presenter is to create a magnetic story – and attract people to take action.
Let’s recap. 1. Clear steps. 2. Story. 3. Repeat. Got it?