How To Get The Green Light
Your audience is filled with visual communicators and visual learners. Color is the fast way to ignite action.
Most adults are familiar with red, yellow, and green. These are the colors we see everyday at the stoplight. Use these three colors in your presentation to make a colorful metaphor about action.
Tip 1: Link Steps To Color
Show the steps of your proposal in red, yellow, and green. Use red for what to stop doing. Yellow for caution. And green for go forward.
Hint: approximately 10% of men are colorblind and cannot distinguish between red and green. It all looks like muddy brown.
Be sure to always write a key word along with your color so everyone can understand your story.
Tip 2: Refer To Steps By Color
As you give your presentation, refer to the steps or stages by color.
“In the red step, stop gripping the podium.”
By using color to refer to a step, you conveniently avoid speaking in jargon or inside language. This is especially important for technical presentations, and virtual presentations.
Tip 3: Refer To Action By Color
Use words and phrases from driving:
“You’ve got a green light.”
“It’s green – it’s time to move.”
“Let’s go – we’re in the green.”
This is an easy way to connect with intuitive understanding. Going on green is a familiar action.
Use these three-color tips and skyrocket action in your presentations.