Whiteboard Wizard Kit

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Selling Secrets: Win At The Whiteboard 

Do you have the right whiteboard presentation skills for effective selling? Whiteboard skills can quickly transform your business.

In most conference and meeting rooms, you’ll find a whiteboard. It’s standard in almost every business, conference center and meeting room. Yet, many sales professionals ignore this extremely powerful tool.

True story. Can you imagine selling without a computer? That’s about how absurd it looks when sellers present without a whiteboard. It sounds like this:

“I never use the whiteboard.”

Why?

“No one can read my writing.”

True story. I hear this from many experienced presenters.

Many sellers and senior executives confess this to me. They have illegible writing. No one can read their scribbles. They are embarrassed to write in front of peers, clients or prospects. Usually they whisper this to me, in hushed tones in the hallway.

It’s sad. Instead of learning how to write legibly, they suffer on. They let this stand in the way of success.

In my workshops, we focus on lettering. It’s a little thing. Done right, it makes a huge difference. It specifically affects how people perceive you.

It might not be fair. But it’s true. When people can’t read your writing they think one of two things.

“This person doesn’t care about me. They are too busy to notice that their chicken scratch is illegible. ”

or

“This person must not know much. If they never learned how to write legibly… they might not know much about what they’re selling either.”

It’s not pretty. Yet, that’s what some folks in your audience are likely thinking. Who knew lettering said so much?

If people can’t read your lettering, you won’t use a whiteboard. If you don’t use a whiteboard, you won’t lead interactive conversations. You won’t get people talking. They won’t understand the value of what you’re selling.

This is foolish logic. And puts you at a disadvantage. At this very moment, your competition is happily learning how to write legibly and use whiteboards for interactive sales conversations.

Don’t let your presentation get the short end of the stick. Use these 3 tips so your writing is easy to read. Then, you’ll enjoy selling at the whiteboard and winning results.

Tip 1. Stand Straight

It sounds funny, right? If you’re standing straight, your lettering will be straight. Don’t believe me? Try it out.

Tip 2. Look Where You’re Going

What works for goal setting…works for lettering. Look where you are going. You’re going to the far side of the whiteboard. Look there. Your hand will follow.

The result? Straight lines of text.

Tip 3. Go With Gravity

Gravity is a big force. Don’t fight it. It may have been a while since you practiced your penmanship. But there’s no time like the present. Practice each letter. Make each line within each letter – with gravity.

Start at the top of the page or board. Then, go down. This makes writing easier and faster. Plus, the letters are a lot easier to read.

These three tips will get you going in the right direction: interactive selling conversations. With these tips, you’ll find it is easy to use whiteboards, flipcharts, and wall charts in your sales pitches. Oh yes. Did I forget to mention? Everyone will be able to read your writing.

Learn how to be highly effective selling at a whiteboard. With a small investment in whiteboard skills, you can expect a dramatic improvement in business results.

 

Get Your Whiteboard Wizard Set Here