Presentation Training to Convincing C-Levels
When it comes to business presenting, a lot of B2B and B2G marketers and sales professionals are confused about what really works for convincing decision makers
With just a few practical steps, you can boost your impact. Learn these 3 tips and expect to walk out of your C-level meeting with a ‘go forward’ decision.
Tip 1. Be Aware Of The Mood
Are you presenting to folks who believe your presentation will be sheer agony? Are they fed up with PowerPoint presentations?
Or are you presenting to a group of hardliners who will not accept anything but PowerPoint? Is your executive group only willing to look at solutions if presenting in PowerPoint?
Do your homework and find out. Pay attention to your research. Then, give people what they want the most. Stay in touch with the mood of the group so you will know how to proceed.
Tip 2. Go Beyond Generic Pictures and Visuals
Think about this for a second.
You don’t know exactly what’s happened before you walk in the room. In the last days, weeks, or months your audience may have seen hundreds if not thousands of slides.
If you use an easy-to-find image, over-used drawings, or pictures that have been floating around for years, you are putting your presentation at risk.
Tip 3. Take Advantage Of Opportunities
Getting in front of top decision-makers is an extremely powerful opportunity. So, use it wisely. Before you proceed, take a look around the room. What’s the most important way to spend the time you have together?
In many cases, you will do a demo, show a slide show and answer questions. You may want to do this in exactly that order. (It worked the last time, and the time before that.)
But wait. Is this the very best order for this group? Will it win attention? Will it stand out as different and unique?
Maybe you should do it in reverse. Answer the questions first. Respond at the whiteboard. Ditch the demo. Provide slides as a review tool.
We are not sitting side-by-side…to work this out step by step. However, expert presenters know that expectations of presentations evolve. Continuously.
To stay at your cutting edge and engage every C-level decision maker, don’t be predictably boring. Try things out. Experiment. Continue to evolve your style.
Now…don’t you have a presentation to work on?