Window Of Opportunity: Grab It Now
In your sales presentation, you have a tiny window of opportunity. If you grab attention and get people to look at what you're offering, you're in luck. But if you miss the window and don't connect with what your audience wants, the opportunity sails on by.
How Much Time Do You Have?
Whether you are giving a speech, a talk, a video commercial or a virtual sales presentation, you have only seconds to connect with your audience.
Some presentation experts claim it's the first 7 seconds that constitutes your window. If you connect in this slice of time, you're good to go. But if not, the rest of your presentation can be a downhill slide into oblivion.
Sorry. But, 7-seconds is really fast.
Even if you don't believe the pundits, you have only minutes to deliver your message and market yourself. Think about your own decision making process. How long do you take to make a 'go/no go' verdict?
In many cases, this happens even faster than the 7-second window.
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