Just one presentation done right can get people talking about your message and can quickly generate hundreds of free publicity. With a clear, powerful message, and charismatic delivery, it’s a safe bet that many people will become your no-cost advertising.
You’re not just giving a presentation. You are creating messengers.
Keep this in mind as you read the rest of this Special Report. In fact, I find it helpful to write down the potential benefits of getting this never-ending flow of positive publicity. Third party testimonials raving about your presentation. People who are delighted to give you references, referrals and new business.
What’s it worth to you?
WHAT’S YOUR PRESENTATION WORTH?
Could it be that just this one presentation could:
• Skyrocket your reputation and get you written up in a popular magazine
• Wow your potential new boss and seal the deal on getting hired?
• Get an angel investor to open up their checkbook and say, “How much do you need?”
• Inspire your team to unbelievable momentum on this project?
• Make the difference in getting your business plan approved for credit?
It’s hard to trace the exact source of public speaking skills training but it has been a topic of interest for centuries. Some will identify the early orators such as Socrates, citing his early work in ancient Greece. Others point to Cicero. Still others identify Plato as the master of public speaking skills.
Whoever is the true original source, it is a focus that continues and is growing in strength. The current focus on public speaking skills is now in full throttle. It is a wave of interest, over the last several years that continues to move us forward. No industry, discipline or geographic area has been left behind. Whether you work in education, business, healthcare or sales, public speaking skills has certainly affected your work life.
And there is no going back. CEO’s and industry leaders are now expected to have public speaking skills. It is a requirement, not an optional nice-thing-to-have. They use these skills non-stop. The venues include speaking to their clients, employees and investors via video, web presentations as well as face-to-face speeches. But it’s not just the C-level executives who are expected to be proficient in public speaking skills.
Mid level managers, individual contributors and beginning employees are expected to have the ability and skill to present ideas and persuasively influence groups. The skill of public speaking is now central to professional success.
Just as in ancient Greece, some principles for design and delivery of a powerful speech remain constant. The primary rule could even be considered as important as the first rule, or professional speaker’s Oath. It is the first and single most important thing for effective public speaking skills.
It is: “Know Your Purpose.” Know why you are presenting. Define the purpose of each presentation, pitch, or video clip. Understand the true reason why you are giving this particular message at this time, to this audience.
As the great master orators understood, public speaking skills starts with a clear, focused purpose. Without this, your message will be mushy and unmemorable. Yet, with this clear purpose, you can instantly win over any crowd.
Use this law to bring a targeted purpose to your public speaking. This law unleashes your public speaking skills. With the ensuing focus, you can plan for impact. You can design any speech, presentation or video to achieve the highest impact.
